Amazon Prime

Amazon Prime

Amazon’s Choice is a popular feature on the marketplace. Sellers are keen to get this badge and hopefully make improved sales. It’s basically Amazon’s recommendation of what to buy. It is especially related to Prime items as it was first designed as a service for Alexa to help shoppers easily find the best items to buy. It launched in 2015 to promote highly rated, well-priced products ready to ship immediately for the most popular searches on Amazon.